文档名：企业数字化转型与海外市场规模
摘要：新时期企业数字化转型是拓展其海外市场规模的重要手段.在对企业数字化转型促进海外市场规模拓展机制分析的基础上,利用中国海关数据库、OECD投入产出表、中国经济普查微观数据和国泰安数据库等,构建计量模型进行实证分析.结果表明:(1)企业数字化转型能够显著促进企业海外市场规模拓展,且结论具有稳健性;(2)中西部地区较东部地区企业数字化转型对海外市场规模具有更为显著的影响,并且大型企业数字化转型对海外市场规模影响更显著;(3)企业数字化转型主要通过提升企业全要素生产率促进海外市场规模拓展.研究结论为积极推进国内企业数字化建设,关注差异性特征兼顾均衡与协调发展,以及持续推动国内数字平台发展提供一定依据.
Abstract：Asthemainbodyofthemarketeconomy,moreandmoreenterprisesstarttotakedataproductionfactorsasthecore,takedataflowleadingtheupstreamanddownstreamoftheindustrialchainandcross-industryintegrationasthedevelopmentengine,andembarkonanewjourneyofdigitaltransformation.So,whatistheimpactofenterprisedigitaltransformationonitsoverseasmarketscale?Throughwhatchannelsdoestheinfluenceeffectcomeintobeing?Isthereaheterogeneousimpactondifferenttypesoffirms?Inordertosolvetheseproblems,thispaperfirstlytheoreticallyanalyzeshowenterprises'digitaltransformationaffectsthescaleofoverseasmarketandputsforwardresearchhypothesesontheinfluencingchannels.Then,amodelisconstructedtoempiricallyanalyzetherelationshipbetweenenterprisedigitaltransformationandoverseasmarketscale,andrelevantconclusionsareanalyzed.Secondly,basedonthethreeaspectsofregion,industryandenterprise,thispaperinvestigatestheheterogeneousimpactofenterprisedigitaltransformationonthescaleofoverseasmarket.Finally,fromtheperspectiveofenterprisetotalfactorproductivityandenterpriseinternalcontrol,thispaperfurtherdiscussestheimpactmechanismofenterprisedigitaltransformationonoverseasmarketscaleexpansion.Basedontheliteraturereviewandmechanismanalysisofenterprises'digitaltransformationandoverseasmarketsize,thispaperconstructsafixedeffectmodelthroughtheChinaCustomsdatabase,OECDinput-outputtable,ChinaEconomicCensusmicrodataandCSMARdatabase,andempiricallyteststheimpactofenterprises'digitaltransformationonoverseasmarketsize.Thetheoreticalanalysisshowsthatthedigitaltransformationofenterprisescanhelpenterprisesreducetradecosts,improvetradefacilitation,enhancethesymmetryandeffectivenessofinformationacquisition,strengthenthestickinesswithtargetusers,furtherexpandthemarketscale,improvethetransactionefficiency,soastoimprovetheefficiencyandcompetitivenessofthemarket,andachievethesuccessfuldevelopmentofinternationalmarketscale.Inaddition,theempiricalresultsshowthatenterprises'digitaltransformationcansignificantlypromotetheexpansionofenterprises'overseasmarketscale,andafteraseriesofendogeneityandrobustnesstests,theconclusionsareconsistent.Theresultsofheterogeneityanalysisbasedontheregionwheretheenterpriseislocated,whetheritisahigh-techenterprise,andwhetheritisalargeenterpriseshowthatnomatterwhichregiontheenterpriseisin,itsdigitaltransformationhasapromotingeffectonthescaleofoverseasmarket.Amongthem,thedigitaltransformationofenterprisesincentralandwesternregionshasamoresignificantimpactonoverseasmarketscalethanthatineasternregions.Thedigitaltransformationofhigh-techenterprisesdoesnotsignificantlyaffecttheexpansionofoverseasmarketscale;Thedigitaltransformationoflargeenterprisesismoreconducivetoexpandingthescaleofoverseasmarkets.Combinedwiththeoreticalanalysis,digitaltransformationimprovesthetotalfactorproductivityofenterprises,reducescosts,improvesproductionefficiencyandinnovationability.Digitalizationalsoreducestheinternalcommunicationcostofenterprises,improvestheoperationefficiencyofenterprises,andthenhelpsenterprisestoexpandoverseasmarkets.Basedonthis,thispaperconductsmechanismanalysisfromtheperspectiveofenterprisetotalfactorproductivityandenterpriseinternalcontrol.Basedontheresearchconclusions,thispaperproposesthefollowingsuggestions.First,activelypromotethedigitalconstructionofdomesticenterprises,andconstantlyenhancetheabilitytoexpandthescaleofoverseasmarkets.Thegovernmentneedstocontinuetobuildapolicysupportsystemandmechanismforpromotingthedigitaltransformationofenterprises,andactivelyguideenterprisestomakefulluseofdigitalenablingenterprisestoproduceandoperate,enteroverseasmarkets,andexpandthescaleofoverseasmarkets.Secondly,weshouldpayattentiontothedifferentcharacteristicsofenterprisedigitaltransformationandtakeintoaccountbalancedandcoordinateddevelopment.Ontheonehand,itisnecessarytoconsiderthedifferentcharacteristicsofenterprisedigitaltransformationandadoptdifferentiatedsupportmeans.Ontheotherhand,targetedpolicyassistanceshouldbeprovidedformediumandlowtechnologyenterprisesandsmallandmedium-sizedenterprises.Thirdly,weshouldincreasetheconstructionofinformationinfrastructureandpromotethedevelopmentofdomesticdigitalplatforms.Itisimportanttoincreasetheconstructionofdomesticinformationinfrastructureandactivelyguideenterprisestointegrateintodigitalplatforms,whichisanimportantpathforenterprisesintodigitaltransformation.Ingeneral,thepossiblemarginalcontributionsofthispaperareasfollows:First,itenrichestherelevantliteratureonthemicroeconomiceffectofdigitaltransformationandtheexpansionofoverseasmarketscale;Secondly,thispaperdeepenstheexistingliteratureondigitaltransformationandoverseasmarketentry,andfurtherdiscussestheimpactofenterprises'entryintooverseasmarketsonmarketscale.Thirdly,thispaperattemptstorevealthemechanismbywhichenterprises'digitaltransformationaffectsthescaleofoverseasmarkets.
作者：朱廷珺 彭治军 张少华 Author：ZHUTingjun PENGZhijun ZHANGShaohua
作者单位：兰州交通大学经济管理学院,甘肃兰州730070兰州交通大学铁道技术学院,甘肃兰州730070北京邮电大学经济管理学院,北京100876
刊名：重庆理工大学学报
Journal：JournalofChongqingInstituteofTechnology
年，卷(期)：2024, 38(2)
分类号：F740.22
关键词：数字化转型 海外市场规模 全要素生产率 企业内部控制 国际贸易
Keywords：digitaltransformation overseasmarketsize totalfactorproductivity enterpriseinternalcontrol internationaltrade
机标分类号：F224F402.6F12
在线出版日期：2024年2月29日
基金项目：教育部人文社会科学研究项目企业数字化转型与海外市场规模[
期刊论文] 重庆理工大学学报--2024, 38(2)朱廷珺 彭治军 张少华新时期企业数字化转型是拓展其海外市场规模的重要手段.在对企业数字化转型促进海外市场规模拓展机制分析的基础上,利用中国海关数据库、OECD投入产出表、中国经济普查微观数据和国泰安数据库等,构建计量模型进行实证分析...参考文献和引证文献
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