文档名：消费者参与、价值共创与企业创新绩效
摘要：创新是企业持续发展的源泉,是一国经济发展的源动力,消费者参与有助于推动企业创新.基于问卷调查数据,在理论分析消费者参与、价值共创对企业创新绩效影响的基础上,构建模型并进行实证检验.研究发现,消费者可通过知识共享、顾企互动、自主创新3个维度参与企业经营活动,并提高企业创新绩效;同时,价值共创具有中介效应作用,正向提升消费者参与对企业创新绩效的影响程度.拓展了企业创新影响因素相关研究,也为进一步提高企业创新绩效提供了新思路.
Abstract：Allofusconsiderthatinnovationiscriticaltobothmicro-enterprisesandmacro-economy.Toenterprises,innovationcanhelpthemimprovetheirresourceallocationefficiencyandenhancetheircompetitiveness;itcanhelpenterprisesupdateanddevelopproductstomeettheneedsofconsumers;itcanhelpenterprisestoimprovebusinessperformanceandimprovetheabilityofsustainabledevelopment.Tomacro-economy,innovationisthecoreinfluencingfactorofindustrialstructureupgrading,environmentalprotectionandeconomicgrowth.WithChina'seconomycurrentlyenteringahigh-qualitydevelopmentstage,thereisanincreasingneedfortechnologicalinnovation.Howtoenhanceinnovationability,achievevalue-addedandpromotehigh-qualityeconomicdevelopmenthasbecomethefocusofallsectorsofsociety.Thisstudytriestoinvestigate,fromthestandpointofconsumerparticipation,theeffectsofvariousformsofconsumerparticipationonenterprisevaluecreation,examinethemechanismfromthestandpointofinnovation,andinvestigatethemechanismofconsumerparticipationaffectingenterprisevaluecreationfromaninnovativestandpoint.Thispaperbuildsatheoreticalmodelofconsumerparticipationandvalueco-creationbytakinglessonsfromtheproducervalueco-creationmodelandtheconsumervalueco-creationmodel.Thispaperexaminestheeffectsofvalueco-creationandconsumerparticipationonenterpriseinnovationperformancefromatheoreticalstandpoint.Wedesigned12questionstomeasureconsumerengagement,9questionstomeasurevalueco-creation,anddevelopedaquestionnaire,whichatotalof353surveyswerereceived.Weconductedefficacyandreliabilitytestsonthesurveydata.Validityandreliabilitytestresultsfellwithinanacceptablerange.Next,inordertoinvestigatetherelationshipsamongconsumerparticipation,valueco-creation,andinnovationperformance,webuildamultiplelinearregressionmodel.Wefoundthatthreedimensionshavebeenidentifiedaswaysinwhichcustomerscanengagewithbusinesses:independentinnovation,customer-enterpriseinteraction,andknowledgesharing.Enterpriseinnovationperformancewillbeimprovedasthecostofcapital,investmentdecreasedandthepertinenceofinnovationstrengthened.Concurrently,valueco-creationisfoundtohaveamediatingeffectwhenthemechanismistestedusingthethree-stepmethodandtheBootstrapmethod.Specially,theresultsofthebenchmarkregressionshowthatknowledgesharingforeveryunitincrease,innovationperformancewillincrease0.283;customer-enterpriseinteractionforeveryunitincrease,innovationperformancewillincrease0.351;independentinnovationforeveryunitincrease,innovationperformancewillincrease0.269.Alloftheregressioncoefficientaresignificantatthe1%level.Thispaperpresentscorrespondingenterprise,government,andconsumerpolicyrecommendationsbasedontheresearchfindings.Inadditiontoofferingfreshsuggestionsforenhancingenterpriseinnovationperformance,thisstudyexpandsonthepertinentresearchregardingthefactorsthatinfluenceenterpriseinnovation.Specially,firstly,enterprisescanwidelylistentotheviewsofconsumers,collectinformationofconsumerdemand,intheprocessofshorteningthepsychologicaldistancebetweenenterprisestoachieveknowledgesharing.Enterprisescanconsciouslycultivatesomedifferenttypesofleadingconsumers,underthestrategicthinkingofvalueco-creation,fullystimulatetheinnovativewillofleadingconsumers,andprovideincrementalcontributionsforthedesignanddevelopmentofenterpriseproducts,improveenterpriseinnovationperformance.Secondly,governmentshouldimprovethesystemforprotectingpropertyrights,createagoodsocialenvironment,strengthentherelationshipofsocialtrust,suchasthetrustbetweenenterprisesandconsumers,providebasicprotectionforknowledgesharingamongenterprises,andprotectenterprises'innovationperformance.Governmentshouldenhancethemarketmechanism,createanactiveatmosphereforinnovation.Basedontheactualinterestsandbasicneedsofenterprisesandconsumers,weshouldconstantlyimprovevariousmarketmechanisms,restraintheillegalactsofvarioussubjectsinthemarket,optimizethebusinessenvironment,andstimulatetheinnovativebehaviorsofenterprises,enhancetheabilityofenterpriseinnovation.Thirdly,thecustomersshouldenhancethesenseofintegrity.Intheprocessofknowledgesharingwithenterprises,consumersshouldavoidsharingunfavorableinformationtoenterprises,transmitinformationtoenterprisestruthfullyandaccurately,andreducethelosscausedbywronginformation,improvetheefficiencyofenterpriseinformationintegration,thusimproveenterpriseinnovationperformance.Activelyintegratingintothevalueco-creationsystem,coustomerscanstrengthentheirpersonallearningandaccumulatepersonalexperiencecontinuously,sothattheycanrealizethemaximumoutputoftheirownvalueintheexchangeofinformationandfeedbackwithenterprises,andformaclosed-loopvalueco-creationsystem,improveenterpriseinnovationperformance,soastoenhancetheabilitytoinnovate.Withtherapiddevelopmentofbigdataera,consumerscanimprovetheirabilityofresourceintegrationandinformationdiscrimination,improvetheirrequirementsforproductsandservices,andpromoteenterprises'independentinnovation,improveenterpriseinnovationperformance.
作者：黄容 牟童 郭婷婷 韩梅芳 Author：HUANGRong MOUTong GUOTingting HANMeifang
作者单位：重庆理工大学会计学院,重庆400054;江西财经大学工商管理博士后流动站,江西南昌330013重庆理工大学会计学院,重庆400054
刊名：重庆理工大学学报
Journal：JournalofChongqingInstituteofTechnology
年，卷(期)：2024, 38(4)
分类号：F273.1F274
关键词：消费者参与 企业创新绩效 价值共创 中介作用
Keywords：consumerparticipation enterpriseinnovationperformance valueco-creation mediationeffect
机标分类号：F270F426.471F832.5
在线出版日期：2024年3月20日
基金项目：国家自然科学基金，江西省教育厅科学技术研究基金消费者参与、价值共创与企业创新绩效[
期刊论文] 重庆理工大学学报--2024, 38(4)黄容 牟童 郭婷婷 韩梅芳创新是企业持续发展的源泉,是一国经济发展的源动力,消费者参与有助于推动企业创新.基于问卷调查数据,在理论分析消费者参与、价值共创对企业创新绩效影响的基础上,构建模型并进行实证检验.研究发现,消费者可通过知识共享...参考文献和引证文献
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消费者参与、价值共创与企业创新绩效 Consumer participation,value co-creation and enterprise innovation performance
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